The VidiVet Team

The people behind VidiVet.

A mix of vets, technologists and pet lovers, all working towards the same thing: making trusted advice and triage is available to every pet owner, whenever they need it.

Commercial & Success

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Ben SweeneyBVSc MSc CertAVP MRCVS

CEO & Founder

Ben has been asked 'is my pet OK?' by friends and family his whole life. He decided to build a world where expert vet advice is never more than a few minutes away. Since founding VidiVet, he's grown the platform to work with over 200 UK vet practices, giving more than a million pet owners access to real, RCVS-registered vets whenever they need them.

University of Liverpool18 years MRCVS
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Laura SandallRVN

Customer Success Manager

With a lifelong passion for the veterinary industry, Laura has worked in the profession since she was just 14. At VidiVet, she supports clinics throughout their journey with the platform, from onboarding through to ongoing customer success, making sure they get the most from the service.

Moulton College19 years RVN

Marketing & Product

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Poppy Grattan Wilkinson

Senior Marketing Executive

Poppy leads the marketing function at VidiVet, driving multi-channel campaigns across digital, PR and events for the UK veterinary telehealth platform. With a lifelong love of animals, she brings a data-led approach to brand strategy and team building.

The Chartered Institute of Marketing (CIM)
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Imogen MacLellan

Junior Marketing Executive

Imogen works closely with vet practices to help them get the word out to pet owners through marketing, and has meaningfully grown pet owner activation since joining the team. She loves that her work directly supports vets, pet owners, and the pets they care for.

Manchester Metropolitan University
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Kate Birch

Head of Product

Kate has spent her career making complicated things feel simple. At VidiVet that focus is on research, design, product, and making sure when a pet owner needs help at 2am, the experience is as calm and reassuring as the advice they get.

University of Lancaster

Engineering

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Chris Alcock

Head of Technology

Chris heads the VidiVet technology team. He uses his 25+ years of technology sector experience to develop the VidiVet system and ensure it is always available to pet owners in their time of need. Unusually for this team, Chris has never had a pet - but did once look after the school terrapins!

University of Warwick
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Peter Mulligan

Software Developer

Peter is a Software Developer at VidiVet, working across the pet owner and vet apps, the API, and the customer portal and website CMS. He helps keep the platform running smoothly for pet owners and vets alike.

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Fraser Kemp

Software Engineer

Fraser is a Software Engineer at VidiVet, bringing experience in full stack development and test driven development within an agile environment. He works across the platform's pet owner and vet apps, the API, and the customer portal and website CMS, helping ensure a smooth, reliable experience for both pet owners and vets.

Vet Team

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Sarah HolmesBVM BVS MRCVS

Head of Veterinary Operations

Sarah qualified from the University of Nottingham and worked initially in farm animal practice. Her career has taken her to Australia, where she treated animals from snakes to lynx. She loves making a difference to the profession she's part of and is really proud of what the team has built for both pet owners and practices alike.

University of Nottingham14 years MRCVS
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Luisa KumetaBVSc MRCVS

Vet Team Lead

Luisa joined VidiVet as one of the original vets on the platform in 2021 and has loved watching it grow and develop into an amazing service for practices and clients, as well as a wonderful place to work. She looks after the vets on the service from recruitment to training, quality control and staff satisfaction and strives to ensure VidiVet's vets are happy and fulfilled while providing an excellent service to clients.

University of Liverpool 12 years MRCVS
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Vet Team

Our Vets

Every piece of advice you get through VidiVet comes from a real, RCVS-registered vet, never a chatbot, never a script. Our vets bring years of clinical experience, averaging 13 years in clinical practice, and understand and recognise the importance of supporting pet owners, so whatever question you have, you're speaking to someone who genuinely understands your pet.

Pawsitivity & Morale

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Echo

Chief Energy Officer

Brings the enthusiasm to every video call, always ready for a fetch break between tasks.

Border Collie
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Whisper

Head of Calm

Quiet but devoted, sticking close to her people and offering steady company through the day.

Border Collie
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Maggie

Director of Sass

Proof that attitude doesn't scale with height, bringing feral energy and plenty of personality.

Domestic long-haired moggie
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Tally

Director of Snacks

Always hungry and on her own timetable, laid back about everything except mealtimes.

Labrador
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Ziggy

Head of Loyalty and Zoomies

Loyal for nine years running and always ready for a burst of the zoomies.

Spaniel
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Bramble

Head of Treats

Still growing into himself, but already fully aware of what's chewable given the chance.

Retriever
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Willow

Head of Welcomes

Waggiest tail around, lover of all things with 2 and 4 legs.

Jack Russell Cross
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Molly

Director of Personal Space

Home girl, loves from a distance.

Domestic Short Haired
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Lexi

Head of Out of Office

Out for 12+ hours, then velcro the moment she's back.

Domestic Short Haired
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Minnie

Head of Standards

Runs things her way, matriarch of the yard.

Hanoverians
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Quinn

Head of Catering Relations

Ginger ninja, goes wherever the food is!

Hanoverians
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Ash

Intern, Chaos Division

Baby of the bunch, feral, still finding his feet.

Hanoverians
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The Cluck Squad

Directors of Early Mornings

Up before everyone else and not shy about letting the yard know it.

Chickens
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The Tank Team

Chief Bubble Officers

The calmest members of the team, happy to watch the world go by from the tank.

Fish