Impartial Advice Guaranteed
CMA Compliance for Veterinary Practices
Who are we? VidiVet is a UK veterinary telehealth platform, trusted by 200+ practices. We connect pet owners with RCVS-registered vets - impartial advice, no products, no commercial interest in the outcome.
What are the CMA rules? From 23 September 2026, every UK practice must have a written impartial advice policy in place. The CMA's new Order is legally binding.
What do you need to do? Joining is straightforward. We will write your policy for you, give you the badge, and add an independent advice layer your clients will trust - without adding a thing to your team's workload.
The CMA's new veterinary rules. Here's what they actually mean.
The CMA has recognised that when care and commerce share the same space, questions around impartiality can arise - even where no bias exists. It’s not a reflection on any individual vet. It’s simply a structural reality worth addressing.
“There is a risk that commercial pressures could interfere with providing the service that best suits the circumstances of the pet owner and their animal.” - CMA, Final Report into Veterinary Services, March 2026
The good news? This is genuinely solvable - and with VidiVet, it doesn’t have to mean an overhaul of how you work.
⭐ This is exactly what VidiVet was built for.
"VidiVet has never sold a single product to a pet owner - not one. That isn't a coincidence; it's the whole point. We very much wanted to ensure that VidiVet always remains completely neutral and impartial. In order to stick true to those values, we have no commercial interest in the outcome of each individual conversation, enabling us to be truly impartial." - Ben Sweeney, Founder of VidiVet
What is VidiVet?
We provide a vet-led digital triage app that connects pet owners with experienced veterinarians instantly.
By partnering directly with your clinic, we help you:
- Delight Clients: Immediate peace of mind and access to professional advice, all via a handy app.
- Drive Revenue: Direct cases back to your clinic for consultations, with clients prepared for their next steps.
- Deliver Efficiency: Keep your in-house team focused on the clients in the practice.
Ready to get ahead of the curve?
⭐ Enquire online - Talk it through with the team. No pressure. We'll explain how it works and answer any questions about fitting VidiVet into your practice.
⭐ Book a chat - Not ready to jump on a call? Fill in a quick form and one of the team will follow up within one working day.
⭐ Email us - Reach out to us directly